Brand creators welcomed HBA Global Expo attendees and offered advice on the secrets to brand staying power. The 2012 Keynote Panel included Sonia Kashuk, Make-up artist and Entrepreneur; Jim Markham, Founder and CEO, ColorProof Evolved Color Care; Catherine Walsh, Senior Vice President, Coty Prestige; and Deanna Kangas, CEO, Stila Cosmetics. Kashuk, whose brand has been in Target since 1999, noted that her goal has always been to offer the “best of the best” products at an affordable price. Coty’s Walsh agreed saying that value is a key driver and that a brand also must have a quality product, and the packaging and marketing have to betop-notch. Markham pointed out that the product must fill an unmet consumer need.